John Hack is a Vice President in SAP’s User Experience and Design organization. The d.Studio team engages in leading edge opportunities that contribute to next generation user experiences. John has three decades of experience developing and implementing innovative business information systems for both early stage companies and large corporations. He joined SAP in 2007 through acquisition. Since then, he has led project teams developing innovative designs using emerging technology, most recently the NFL Scouting application used by teams to analyze and evaluate player performance. John has an S.B. in Economics from MIT and an M.S. in the Management of Technology from NYU/Polytechnic University of New York.