David  Raab

David Raab

David Raab started his career as a marketer, in magazines and continuities. He is now a consultant and industry analyst specializing in helping marketers select and acquire appropriate technologies. David is author of the Marketing Automation Vendor Selection Toolkit, Guide to Customer Data Platforms, and Marketing Performance Measurement Toolkit, and blogs extensively on industry topics. Fun fact: David built his first marketing database in 1979, using the mailing list function of a stand-alone Wang Word Processor.