Britton Manasco is president and co-founder of Visible Impact, which specializes in strategic messaging and sales enablement solutions that build business credibility, generate demand, and sharpen sales conversations. He is writing a book on the strategic impact of virtual and remote selling with co-author Anneke Seley.
As a messaging consultant, he has worked with companies in technology, energy, financial services, and the life sciences. Current clients include: Cisco; Dell; Sungard; Accenture; Corporate Visions; and expansion-stage firms. Prior to Visible Impact, Britton was a consultant for Prime Resource Group (sales performance consulting for companies engaged in a complex sale), Knowledge Capital Group (analyst relations), and Peppers and Rogers Group ("one-to-one" marketing for Fortune 500).
He has written for Harvard Business Review; The New York Times; CIO Magazine; RainToday; SandHill.com; 1to1 Magazine; The Economist; Reason Magazine; and other media outlets worldwide.