Aurore Belfrage is a tech-geek-entrepreneur, news junkie, social media marketer, speechwriter, ex-scrap dealer, aubergine lover & a West Wing fan. Aurore started her operational career as a scrap dealer in Stena Metal Group where she was managing director for the Czech and Italian subsidiaries/scrap yards. For the past 8 years Aurore has been working from London, Stockholm and Silicon Valley with international digital and social media marketing. She co-founded the global giftcard startup Wrapp with Skype founder Zennström and Linkedin founder Reid Hoffman as early investors. Global brands as well as startup entrepreneurs belong to Aurore’s on-going advisory and coaching clients. And as of recently, she has joined the current affairs site Your Middle East as partner and COO. Your Middle East is a media platform with over 700 contributors, Your Middle East is a young, innovative company that challenges existing structures and looks for new paths with the aim to change MENA societies and the world for the better.