T.A. McCann is the founder of Rival IQ, an online marketing analytics tool that helps online marketers gain critical insights about competitors across key marketing channels. He was formerly the founder of Gist.com, a social address book sold to Blackberry in February 2011, as well as Jump2Go and 3 other web based companies. He became the VP of Product Strategy at Blackberry, focused on social applications (Facebook, LinkedIn, Twitter, Foursquar) as well as the native Contacts apps. He is currently on the board of Full Contact and Guidant, and I am an active advisor to a number of start-up companies including Creative Live, Zooppa and EveryMove. He also spent 4 years at Microsoft in various roles on Exchange and Mobile Service Delivery Platforms.