Mike Wittenstein is the founder and managing principal at Storyminers, an experience, service, and business design consultancy known for its game-changing work with leading service brands. A world-class expert on experience, service, and business design, Mike has helped over 400 organizations in 25+ countries make their experiences better—to the tune of $1.5B in value created. As an eVisionary, he started IBM’s first experience and service design practice and helped establish the international Customer Experience Professionals Association. By his own admission, Mike is a designer who can’t draw. His clients include Air Canada, Apple, Best Buy, BlackRock, Clorox, Delta Air Lines, Holiday Inn, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway and Zaxby’s. Mike enjoys helping companies discover, design, and deploy their future-state experiences and leading Study Tours. He earned an MBA from Thunderbird, BA from the University of Florida, and studied in Brazil and Russia.