Teri Sun is Senior AX Strategist at White Rhino, a strategic marketing communications agency. Teri's holistic perspective of the sales and marketing funnel has underpinned her 10 years at White Rhino developing innovative demand generation experiences for high-tech clients including SAP, Sophos, HP, and VMWare. In her current role, Teri helps brands stand apart from today's massive content glut with Addictive Experience (AX) – a unique blend of psychology, game mechanics, and active learning principles used to create digital (and sometimes physical) experiences. By entertaining, motivating, and rewarding audiences throughout these highly immersive experiences, brands are able to create a more rapid, emotional connection that translates into real business results. Teri holds a Bachelor of Business Administration in Marketing and a Bachelor of Science in Journalism.