Greta Roberts, CEO and Co-founder, Talent Analytics, Corp., is responsible for charting a predictive analytics approach and software platform to solving employee challenges. She was elected Program Chair for Predictive Analytics World for Workforce and serves as faculty at the International Institute for Analytics and the International Customer Management Institute (ICMI). Her unique perspective to solving complex, long-term challenges is evident in the firm’s early direction to use analytics to solve “line of business” challenges instead of “HR” challenges, and modeling business outcomes instead of HR outcomes. Talent Analytics focuses on high value, high turnover positions like Sales, Bank Tellers, Insurance Agents, Customer Service Reps and Data Scientists, where reduced attrition or increased performance can yield $ millions in savings. She has been a multi-year presenter at Predictive Analytics World (PAW), keynoting in 2014 at PAW Toronto, the ADMA Global Forum in Sydney, Australia, the INFORMS Analytics Conference and SAP Sapphire Now.