With 25 years in broadcasting, Lisé’s passion is the operational side of business development, seeking out innovation in technology and partnerships with platforms on the forefront of the digital future. She was one of the youngest general managers of a broadcast facility in the US and was instrumental in the construction, funding, acquisition, design, and launch of several television stations as well as affiliate partner with Fox, WB and CW networks. Hired by the Tribune Company, she was their first female president and general manager in the company’s 150 year-history. She had oversight of the purchase of a bankrupt television station in San Diego acquired for 70.2 million dollars, and 22 times cash flow. In five years, KSWB became one of the top performing stations of all 26 Tribune owned stations, quadrupling the revenue from a 3 to 14 percent market share and achieving cash flow margins of over 40%. Lisé has received numerous broadcast awards including Emmy’s and recognition as California Broadcast president launching the first breast cancer stamp with Senator Dianne Feinstein, US Senator and the United Stated Postal Commission. She founded a children’s charity with the Robert R. McCormick Foundation to help challenged and abused children raising over 8 million dollars in four years of operation. She is Harvard trained and credentialed by the Harvard Business School in Television Management. As an entrepreneur, Lisé founded DMTV, Direct Mail Television with Tribune as a charter client. Univision Television group, CBS Radio/TV, Fox Network, Twentieth Television, and Warner Bros. Television. In 2009, Emic Interactive Media was formed by Lisé and her partners for their marketing and branding expertise for social media platform development and strategic partner alliances using analytic, big data, and SEO expertise to leverage their clients’ assets in the interactive digital landscape.