B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. Mr. Pine co-founded Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. A prolific writer, his 2011 book Infinite Possibility: Creating Customer Value on the Digital Frontier, with Kim C. Korn, describes how companies increasingly use digital technology to create experiences that fuse the real and the virtual. Also that year Mr. Pine updated his best-selling The Experience Economy with his partner James H. Gilmore with new ideas, new frameworks, and many new exemplars. A prolific writer, his first book in 1993 was the award-winning Mass Customization, and in 1999 he published the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage with his partner James H. Gilmore. They followed that up with Authenticity: What Consumers Really Want in 2007 and in 2011 they updated The Experience Economy with his partner James H. Gilmore with new ideas, new frameworks, and many new exemplars.