Xina Eiland is the owner of Eiland Group, a public relations and new media consultant agency. A seasoned communications professional with more than 13 years of experience, Xina specializes in media relations, outreach and strategy development. In addition to specializing in media and community outreach, multicultural marketing, and event planning, Xina has established herself as a rising star in the digital media space, executing cutting-edge strategies to maximize the impact of her clients’ initiatives. Throughout her career, Xina has had the opportunity to work with traditional and nontraditional partners, such as corporate, nonprofit and governmental agencies, to reach diverse audiences on issues that impact their communities. Her vast experience in multicultural marketing and health communications has given her a valuable insight that her clients come to depend on when reaching out to multicultural groups. Xina was a vital part of developing and launching a national public health campaign entitled “A Healthy Baby Begins with You.” Sponsored by Department of Health and Human Services, the initiative was designed to raise awareness about infant mortality in the African-American community. Xina was also instrumental in the launch of campaigns to educate underserved communities on HIV/AIDS, flu vaccinations, and childhood immunization. Known as an expert in media relations, Xina has garnered substantial media coverage for her clients. Her media credits include the Washington Post, LA Times, MSNBC, CNN, BET, National Public Radio and other well-known local and national outlets throughout the country.