Sam Yen was named Chief Design Officer of SAP in June 2014. He will continue his work to drive a new era of commitment to design and user experience at SAP and, above all, listen to customers´ needs and roll that conversation into tangible results. High profile projects are SAP Fiori, SAP Screen Personas and SAP´s UX design services. Previously, Sam was the Global Head of Design and User Experience, and before that he led the SAP AppHaus, an innovation team tasked with building new solutions, establishing new markets, and reaching new users. Sam joined SAP as a senior member of the Design Services Team, a multi-disciplinary group in the Office of the CEO tasked with accelerating the adoption of Design Thinking as a process for innovation and development of internal and external SAP products. Before SAP, Sam co-founded Covigna, Inc., an enterprise software company that delivered contract management solutions. Sam has a Ph.D. in Design Theory and Methodology from Stanford University.