Bill Hou is a VP in SAP’s Customer Engagement and Commerce solutions focused on Cloud for Customer, SAP’s fastest growing cloud offering, and has over 20 years of industry and software experience. At Siebel Systems, Bill ran Service and Call Center Products, Siebel’s largest product line, and championed an acquisition that expanded the definition of CRM into the Self Service space. With Oracle’s soon-after acquisition of Siebel Systems, Bill stayed with Oracle as VP of Self Service Products, leading the product strategy and product management of the first applications built on Oracle Fusion Middleware. He served as VP/GM of the Service and Support Division at Agilent Technologies and as service manager for the Northeast US and China for GE Medical Systems (now GE Healthcare). Prior to Siebel, he led business development and M&A for GE Medical Systems’ Service business. Bill is the founder of WEMKE Capital, LLC. He earned a BSE from Princeton University and a Masters from MIT.