Malin Liden leads an organization within SAP Marketing responsible for community driven innovation. The goal of her organization is to work with the SAP ecosystem and audiences in an inclusive model to deliver a simplified, world-class SAP experience regardless of digital channel. Her team identifies, tests and pilots new ways to communicate with buyers in the digital age and social economy. Malin is a pragmatic and innovative leader who is known for challenging the status quo. She is passionate about people development and leadership as key disciplines for sustainable business success and believes strongly in mentoring and coaching as powerful ways to achieve diversity and excellence. She reports to a global organization, but is also a member of the APJ Field Marketing Leadership team.