Christel Quek
Christel is the Content Lead for Twitter, where she heads up the creation of narratives across Asia-Pacific, Middle East, North Africa, Russia & Greater China on why and how brands should advertise on Twitter. At Twitter, Christel developed #WinAtContent, the first always-on content planning program for advertisers and potential clients in the region, and produced Twitter's first book for the region, “Tweets From the Top - Twitter for Executives, Asia-Pacific”.
What drives Christel is her interest in the momentum of human behaviour across technology. Previously, Christel led Social Business for Samsung Asia, and was the Global Social Manager at Havas Media Group, where she had the privilege of working on digital strategy, marketing and content strategy for DBS Bank, Intel, Toshiba, Globe Telecom, Hong Kong Tourism Board, Unilever, and KLM Airlines.
Christel has been nominated by Business Insider as one of the top 30 people from the advertising industry to follow on Twitter
