Brent Leary is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Clients include Microsoft, IBM, Oracle, Intuit, SAP and other major technology companies. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Brent is the author of The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won’t Adapt. Recognized by InsideCRM as one of the 25 most influential industry leaders, Brent serves on the national board of the CRM Association, the University of Toronto's CRM Center of Excellence advisory board, and The Atlanta Tribune editorial advisory board. He writes regularly for CRM Magazine, Inc.com and Direct Marketing News, and hosts Technology for Business Sake on News Talk 1160 AM radio in Atlanta.