The thrust of Liam Fahey’s work revolves around creating and leveraging marketplace intelligence: understanding marketplace change and determining its business implications. Specifically, he focuses on identifying potential new market opportunities, evaluating opportunities for their strategy fit, assessing industry assumptions, mitigating competitive risks and analyzing the organization’s ability to execute alternative strategy options. He is the author or editor of eight books and over fifty articles or book chapters. His books include: Learning from the Future: Competitive Foresight Scenarios (1998), Competitors: Outwitting, Outmaneuvering and Outperforming (1999), and The Portable MBA in Strategy (2nd ed, 2001). His next book addresses how to link strategy, intelligence and insight. Liam Fahey is co-founder of Leadership Forum, Inc.