Mark Goulston from the Goulston Group, helps companies and organizations to create a "gotta have it" response to their products and services. He does this by teaching Founders, CEO's and innovators to think like Steve Jobs. When you create a "gotta have it!" attitude, that almost immediately crosses over to a "gonna buy it," mindset. This means you never need to sell... you just take sales orders. On a personal level, Mark has been a "people hacker" for more than thirty years, originally hacking into the psyche of suicidal patients to help them discover a reason and desire to live. Then he hacked into the psyche of hostage takers so that they turn themselves peacefully over to FBI and police. CEO's and Founders were the logical extensions to this helping them to maximize their success and effectiveness.