Eric Martin is senior director, Customer Experience Marketing, at SAP North America. In this role Eric is responsible for leading a program office that delivers custom communications programs to some of the company’s largest, most strategic customers. Previously, Eric led Ecosystem and Channels Marketing at SAP North America, in which he delivered marketing programs, training and best practices to SAP’s extensive network of ecosystem partners. He has also held marketing leadership roles in professional services firms Deloitte and The Hackett Group. Eric earned his BA and MBA from Villanova University and for the past 10 years he has taught a Marketing course within Villanova’s MBA program. His 24-year career has been focused on B2B Marketing, with a concentration in enterprise software and related services. He has presented to the Business Marketing Association, and is a member of ITSMA’s Account-Based Marketing Council.