Marisa Kopec

Marisa Kopec


Marisa Kopec leads SiriusDecisions’ Portfolio Marketing, Strategic Communications, and Product Management services, delivering research and advice to help product marketers and managers succeed. Before SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom Programs business unit. Prior to this role, Marisa was vice president of global corporate marketing, where her accomplishments included launching a new brand strategy and architecting the development of the company’s first customer-centric data warehouse. She also instituted Gartner’s first data privacy policies and processes, and held the title of Chief Privacy Officer. She began her career at Modem Media, creating online promotional strategies for clients including Ford Motor Co., Godiva, JCPenney and Sears. Marisa received an MBA in marketing from the University of Connecticut and BA from the College of the Holy Cross.