David  Giannetto

David Giannetto

David Giannetto is the author of 3 books, including the newly released Big Social Mobile: How Digital Initiatives can Reshape the Enterprise and Drive Business Results (Palgrave Macmillan). He is considered one of today’s leading practitioners helping organizations leverage the power of information and analytics: enterprise data, big data and the merger of the two. His work with some of today’s leading brands has led to him being named a thought-leader by the American Management Association, Business Finance Magazine and Consumer Goods Technology Magazine. He is known for combining technology with progressive techniques that connect organizations and their digital initiatives—big data, social media & mobile technology—to their customers to create differentiation, influence behavior and improve performance. He is a frequent keynote speaker, a writer for the Huffington Post and the AMA, a former USBusiness Review columnist and MBA professor of Rutgers University. www.bigsocialmobile.com