Peter Wolf


Since early 2000, Peter has dedicated himself to helping small and medium-sized organizations become more profitable through effective, efficient usage of CRM. Azamba Consulting Group, his current venture, has successfully implemented SageCRM at hundreds of organizations since inception. Peter attributes much of this success to the fact that Azamba practices what they preach. Each and every day, the Azamba team faces the same struggles, challenges and opportunities using CRM as every other small and medium sized business. Using basic principles of successful CRM implementations, Azamba has undergone a remarkable transformation to become a truly differentiated consulting firm. Peter’s upcoming book “CRM a Go Go: Successful CRM Strategies for Small and Medium-Sized Organizations” is targeted towards management and owners at the typical small and medium-sized organization and is designed to share these proven, basic principles to guide them to successful CRM implementations. Azamba Consulting Group Azamba is the leading Sage CRM reseller in North America with over a decade of Sage CRM experience. Their mission is to help organizations become more profitable through effective and efficient usage of Sage CRM. They retain the top Sage CRM experts in the field and have more certified Sage CRM consultants on staff than any other firm. They have successfully completed over 250 installations ranging from small, "Mom 'n' Pop" shops to Fortune 500 companies. In 2010, 2011 and 2012, they received the inaugural Sage Spirit Award because of our dedication to helping other Sage partners with their clients' Sage CRM implementations