Eva Snijders is the General Manager and Chief Storytelling Officer at Ogilvy Public Relations Madrid. An internationally renowned expert in Storytelling, she has over 20 years of experience in Public Relations and Communication. Eva was born into a family of storytellers and grew up in a house full of books. Ever since early childhood, she has observed the world and wonders how many worlds inhabit it. She discovers them through the eyes of the people who cross her path, while listening and asking questions. She has that gift: people tell her their stories. In 2007 Eva co-founded the first company in the Spanish-speaking world exclusively dedicated to Organisational Storytelling and Transmedia. Eva has assisted many multinationals in shaping their internal and external communications, branding and, especially, their strategy. She is an international speaker and Ambassador of the Storytelling Centre in Amsterdam as well as a member of the Committee of the World Communications Forum in Davos.