James  Haycock

James Haycock

I run a Product Development and Innovation company called Adaptive Lab. If you were to make a fruit smoothie of design thinking, lean startup methods, agile product development and dropped in a condensed shot of explosive tech capability you’d be tasting something a little bit like us. We partner with ambitious leaders at world class companies to design new propositions, rapidly prototype and validate them and then plan for delivery into market. We're currently working with Associated Press, Barclays, Barclaycard, Experian, Johnston Press, Tesco and Vodafone.