Heidi Diamond is CEO of Frederique’s Choice, a lifestyle e-commerce and content brand centered around all things flowers. Diamond has a long history in television and media. In 2008, Game Show Network, a JV between Sony and Liberty Media, recruited Diamond to oversee a corporate-wide rebranding effort, reporting directly to the CEO. She also served as the President of television for Martha Stewart Living Omnimedia and Executive Vice President of AMC Networks. In the late ’90s, Diamond served as Senior Vice President of network planning and development as well as marketing, merchandising and business development for Scripps’ Food Network. While there, she created and launched highly successful franchises and programming partnerships that are household brand names today, including “Emeril Live,” “Iron Chef,” “Bobby Flay” and “Mario Batali.” Currently, Diamond serves as adjunct professor in global marketing at LIM College.