Ari is the CEO and Founder of SciFutures and has over 20 years' experience as marketing, consumer research and innovation consultant. His previous position was as President of BrainJuicer North America (a mid size research agency). Ari is a passionate sci-fi fan and amateur sci-fi writer who was inspired to start SciFutures during a creative sci-fi writing class at UCLA. He says: “Science Fiction is powerful business tool because it helps businesses understand the human potential of emerging technologies in order to develop human centered business strategies that the whole organization can understand and be inspired to rally behind. This provides a significant competitive advantage.” When Ari isn’t running SciFutures and reading sci-fi, Ari is marathon training and living in the California sunshine with his wife and two pets.