25+ years' experience as a data-driven marketer who thrives on making marketing profitable via acquisition and retention marketing. I've succeeded in using digital and direct marketing to generate profits: - ROI greater than 100% via segmented marketing programs. - 200% ROI via onboarding and cross-sell direct marketing programs. - Managed email marketing cross-sell program that was part of a 500% ROI omni-channel marketing program. - $25,000 of annualized savings was achieved via email marketing program promoting e-statements. I've succeeded in using marketing analytics to increase profits: - $150,000 of annualized savings discovered via marketing analytics. - Saved client 22% per mail piece by designing a new data validation methodology.