Samantha brings an unusual mix of corporate, start-up and academic experience and is a recognised thought leader in the strategic innovation space. Co-founder of Anthemis Edge, Samantha has designed the methodology that underpins the advisory practice and drives the growth of the business. With over 15 years experience in financial services, Samantha brings a creative, hands-on approach to growing and reinventing businesses in the digital space. She has held several senior roles at the Royal Bank of Scotland, First Data and American Express. Originally from Turin, Italy, Samantha graduated from the London School of Economics and lives in Barcelona with her young family. She has travelled over 40 countries and her first published book ‘20,000 miles with my rucksack‘ is a good read for adventure travellers.