Martin Daum, a student from Heidelberg, has studied Business Informatics since 2013 at the SRH University and will finish his studies next year. In September 2014, Martin started his career as a working-student in the Global Service Innovation Team at SAP. Martin also did his internship in the same team and is now a working-student again. He visited Design Thinking Workshops, works on projects about Service Innovation, and learned how other companies do and live the Innovation Culture. He now sees the different ways to do innovation and how important it is.