Ursula Ringham is Director, Digital Marketing at SAP. She manages strategy and content for SAP’s SME social channels, is an active contributor to the SAP Digitalist and is the host of the monthly TweetChat #SAPSMBChat. Prior to SAP, Ursula held various positions at Apple and Adobe Systems in Developer Relations, helping small and midsize companies bring products to market. In her spare time, Ursula writes thriller novels about the high tech industry. Her latest novel, Privileged Corruption, explores Silicon Valley’s obsession with software start-ups. You can connect with Ursula on Twitter @Ursula_Ringham or LinkedIn.