Ross Taylor lives, with his partner and co-founder Kara Leonard, in Flagstaff, Arizona. Together, they started Love You Foods and developed the FBomb line of healthy fat-based single-serve food products. Initially driven by a personal need to get adequate healthy fats in their low-carb/high-fat diet, while away from home, Ross and Kara decided to take matters (and their fats) into their own hands. They developed a line of products based on the concept of high quality, low hype, and reasonable pricing - all in durable, portable pouches. Ross believes that you should have fun, enjoy life, and not fear being a bit recalcitrant. That's reflected in the FBomb name.