Within GM, Otto Schell is the Global SAP Business Architect and SAP CCoE Lead. The position owns and integrates the SAP Enterprise Architecture approach on design, deployment, operation and continuous improvement of GMs SAP business process landscape. Furthermore ensure the alignment across GM business process requirements, standardizes products, services and content based on a common “meta-model” towards GM business process vision and to enable real time scenarios. As a Member of the Board of Directors of German Speaking User Group (DSAG), Otto Schell leads the Resorts Business Process and Industries Solution, Globalization and Innovation (Transformation / Industry 4.0). He is also the main contact to international SAP User Groups. Within the DSAG community, he fosters discussions on IoT, Industry 4.0 to build awareness on transformation opportunities.