Mitch Ditkoff is the Co-Founder and President of Idea Champions, an innovation consulting and training company. He the author of the award winning, AWAKE AT THE WHEEL: Getting Your Ideas Rolling in an Uphill World and was voted best innovation blogger in the world in 2010 and 2011. Additionally, he is a regular contributor to the Huffington Post and is creator of Conducting Genius, one of the few brainstorm facilitation trainings in the world. Though many of his clients assume he is an industrial psychologist, his graduate school education was in poetry. Mitch's forthcoming book, STORYTELLING AT WORK: How Moments of Truth on the Job Reveal the Real Business of Life, will be published on November 6th. Bats left, throws left. Once bowled a 244.