As Program Director, Product Innovation, Jeff Hojlo leads IDC Manufacturing Insights research and analysis of the PLM market, including topics such as the development of an innovation platform and the intersection of product design, development, and digital manufacturing. He is also responsible for research on business and IT issues related to the engineering oriented value chain (EOVC), which includes automotive, aerospace & defense, industrial machinery, and heavy equipment manufacturers, as well as the technology oriented value chain (TOVC), which includes manufacturers in the electronics and semiconductor markets. Complementing 20 years of IT industry experience in product marketing roles with companies such as Engage, RSA Security, and Performaworks, Jeff has worked for the past 10 years in the PLM industry. Most recently, he was global industry marketing lead at Siemens PLM Software for multiple industries. Jeff regularly contributes to the IDC Manufacturing Insights Community.