Beginning his advertising career with Cola-Cola over 30 years ago, John has found a passion for building truly impactful brands through the course of his illustrious career. Since turning his focus exclusively to interconnectivity in digital marketing in 1995, John has amassed a truly impressive resume, a massive professional network, unrivaled knowledge of the industry, and an uncanny vision of where it is heading. All of this has been earned through his wide variety of experiences; ranging from founding and selling two of his own digital marketing firms, serving as EVP of Business Development for Carat Fusion (the 4th largest media network in the world), to teaching the next generation of advertising professionals at the University of San Francisco. John has won many awards for his inspiring work including, AdTech Industry Achievement Award, the Master of Marketing and USF Teacher of the Year Award to name a few. John’s recent venture began in 2007, when he co-founded catalyst s+f.