Avi Rokach, Project Manager in Services Innovation, SAP Labs Israel, started working in SAP 11 years ago as a technology consultant at some of the biggest SAP customers like Nike, Shell, Philips, and Sandvik. In the last 7 years, Avi is working in the Services Innovation team, responsible for a variety of innovative related projects like Consulting Self-Service, Social Media Business, Noise to Opportunity, and more. In the last year, Avi is a coach in the Intrapreneurship program in SAP. Avi mentored several teams from different locations and two of his teams are in the 5 finalists who will present their idea next week to the SAP Board. Prior to SAP, Avi worked as an architect and technology consultant to various Israeli startups.