Goodwin Gibson is the principal consultant at Goodwin Gibson Consulting (GGC). GGC is an independent consulting practice focused on making sense of business disruption and opportunities driven by digital technologies. Goodwin’s career began in the advertising and marketing-services industry and spanned over 25 years. Goodwin spent 13 years with Cossette Communications Group where he helped build one of the largest direct marketing firms in Canada. In 2004 Goodwin moved to MacLaren McCann where he oversaw the merger of its direct and digital business units to form MRM Worldwide Canada, one of the largest and most awarded direct and digital agencies in Canada. In 2010, Goodwin created Conversion, an integrated digital agency with top tier client and in 2014 Goodwin sold his shares to begin GGC, his consulting business.