Ursula Ringham is Director, Digital Marketing, SME & Partner Marketing. She manages digital marketing and social media strategy for the small and midsize enterprise (SME). Prior to SAP, Ursula was a consultant building sales teams and helping marketing organizations build better brand identity. Ursula began her career at Adobe Systems and Apple working in Developer Relations, helping companies bring products to market. In her spare time, Ursula writes thriller novels about the high tech industry. Her debut novel, Privileged Corruption, explores Silicon Valley’s obsession with software start-ups. How product ideas can make you a millionaire overnight. But are these high rewards worth risking your life? Her next novel, Disruption, is due out later in 2016. The story revolves around a female Manchurian candidate in Silicon Valley. Ursula is a graduate of the University of California, Davis with a degree in International Relations.