Heather Ashton is a Research Manager at IDC Manufacturing Insights. Heather leads the Service Innovation and Connected Products Strategies Service, where she focuses on how manufacturers are applying transformational technology like IoT to aftermarket service in their efforts to increase customer centricity. Automotive is one of the key industries that Heather's research covers. Heather has enjoyed working as an industry analyst for nearly two decades, and she is an active participant and speaker at industry events. She contributes regularly to the IDC Community blog, including a recent post on connected cars that can be viewed here: https://idc-community.com/manufacturing/manufacturing-value-chain/obd_ii_offers_way_for_older_cars_to_becomeconnected.