Bo Lykkegaard is associate vice president for the Software Tracker, Public Cloud Services Tracker, and European Enterprise Applications research. He focuses on the composition and developments of the broader Western European software market, in additional to detailed studies of ERP, CRM, HR, and payroll applications. Specific research areas include market analysis, competitive analysis, user case studies, end-user surveys, and software market splits by vertical and company size segments. In addition, Lykkegaard analyzes the impact of new trends, such as as-a-service, blurring between consumer and enterprise, and digitalization of business models and employee processes. Finally, he delivers consulting on custom market models, return-on-investment analysis in the software projects, and other topics.