Susan Rafizadeh is Director Global Marketing for Life Sciences Industries at SAP. In her role, she creates publications on innovation topics in the Life Sciences industry covering pharma, medical devices and biotech. Before joining SAP, she led the Customer Relations team at TechniData, a company offering IT solutions for sustainability. She has more than 15 years experiences in marketing and communications in various roles including journalism, being an analyst in an economics institute, and content creation for specialized conferences covering various industries. In her spare time, Susan enjoys the bright side of life with delicious food and dancing to all different kinds of music.