Michael Morel is part of SAP’s Partner and SME Marketing team with a focus on software solutions for small and medium businesses. Mike has over 30 years of experience working with small, medium, and large enterprises, across multiple industries. As a marketer, Mike has established vertical programs and led marketing efforts across multiple companies including Hewlett Packard, ILOG, Adobe, BEA, and now SAP. As a practitioner, Mike was a manufacturing manager on the factory floor at Raychem (now Tyco). Mike has also been a consultant, working with small-to-medium sized companies to develop go-to-market strategies. He has extensive experience in ERP, Supply Chain and PLM. Mike holds an MBA from Santa Clara University and BSIE/MSIE degrees from Stanford University.