Roy Reid is a leading authority on public relations, business, and marketing. He works with business leaders and organizations as a counselor, strategist, and coach. The group Trust Across America/Trust Around the World named him as one of the Top 100 Thought Leaders Influencing Trusted Business Behavior. He has worked with Fortune 500® companies, healthcare organizations, entrepreneurs, professional service firms, and public agencies. Roy is a sought after speaker on numerous business topics and is the author of Outrageous Trust®, a program that provides a framework and understanding of how to improve results by improving relationships through a more intentional and mindful effort to earn, cultivate, and restore trust. Currently he is the Executive Director of Communications for the University of Central Florida College of Business.