Joanne Lai has a unique skill in fashion styling and enhancement for over a decade. She's been involved in all aspects from founding retail clothing chains to medical beauty spas. With her her hands on business and fashion experience, it's given a lot of insight on what customers of all ages are looking for. It also gives a competitive advantage on styling options especially when it comes to creating a luxury product at a competitive price meant to cater to the mass. "As a woman, beauty is very important to me. False eyelashes are a staple in my cosmetic closet. I have tried many brands of lashes and had issues with quality, comfort, and style. I wanted to solve this problem so I've spent countless hours on design to create a product without flaws. My vision is to bring the highest quality lashes global and to be the top recognized false lash brand in the world. I want to work with the best people and companies who share my same vision. At Eyelashi, we believe in individual beauty.