Austin Whitehead, Product Marketing Director, Ariba Network, an SAP company, has worked 20-plus years in ecommerce, when he implemented eProcurement at Nestle USA. In the years since, he has continued to work in ecommerce in multiple roles, from leading the development team at Chevron on their Retailers' Market Exchange to serving as Global B2B Research Director at Gartner Inc. Prior to joining SAP Ariba over four years ago, Austin worked as director of product marketing for Neoforma/GHX helping to grow the business intelligence business from $2M to $21M in two years. Currently, Austin leads the supplier side of SAP Ariba solutions marketing team where he focuses on developing thought leadership, voice of the seller market research and works closely with both buy and sell side customers to drive collaborative value. Austin holds a Bachelors of Science degree in Electrical Engineering from the University of Texas at Austin and an MBA from the University of Southern California.