Denise Lee Yohn
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book "What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest" and the new book "Extraordinary Experiences: What Great Retail and Restaurant Brands Do."
Denise’s hard hitting, content-rich presentations have commanded the attention of audiences at international conferences, CEO peer groups, and corporate meetings. She enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes. Denise has regularly appeared on FOX Business TV and is a popular source for CNBC, The Wall Street Journal, The New York Times, and many other national and international media.