David Ormerod is a Business Development Expert in the SAP EMEA Centre of Excellence for Finance. David has over 20 years of experience in designing and implementing Enterprise Performance Management solutions, primarily in Finance. He has worked for a number of customer organisations spanning a wide variety of industry sectors including telecommunications, financial services, media and oil & gas. He worked as a Solution Consultant and Technical Account Manager for several Performance Management software vendors including Hyperion and Oracle, prior to joining SAP in 2010. David is a popular speaker and workshop facilitator at events such as SAP Insider, SAP Select and Sapphire. Recently he pioneered a Design Thinking approach to developing a technology roadmap for Finance.