Kai Goerlich, SAP SE, Research Director and Digital Futures, SAP Marketing. Kai analyzes trends and creates future scenarios to develop thought leadership around society, economy, business and technology. He joined SAP in 1997 and worked several years as a competitive and market analyst for SAP‘s consulting unit. Before SAP Kai worked as a public relations consultant in international PR agencies and as a biologist at universities. He is a member of the Advisory Board for the Corporate Foresight Certification Program at the European Business School in Oestrich-Winkel, Germany.