Meet Tamara Vrooman, President and CEO (Vancity), and Believer in How Banking Should Build the Well-being of People, Planet and Places.
As President & Chief Executive Officer of Vancity, Canada’s largest community credit union, Tamara believes that banking has a vital role in developing a healthy society—building the well-being of people and, at the same time, ensuring the long-term sustainability of the communities in which they live and work. This summarises Vancity’s vision of redefining wealth.
Tamara views the economy as much more than what is written on a balance sheet; it includes the social and natural economies in which we all live. Understanding the interdependence of these three means that Vancity takes a very different approach to banking, ensuring its products, services and advice deliver financial, social and environmental results for the more than 500,000 members it serves. www.vancity.com