Shel offers strategic profitability and marketing planning/copywriting for green and social transformation businesses. He also helps a few selected clients per year make the journey from unpublished writer to well-published and well-marketed authors. The most recent of his ten books is Guerrilla Marketing to Heal the World (Morgan James, 2016, co-authored with Mr. Guerrilla Marketing himself, the late Jay Conrad Levinson). In this new book, he shows that just as many companies have found going green to be profitable, companies can also profit by integrating products and services that turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Shel is a popular speaker and media interviewee (including multiple appearances in the New York Times, Inc, Christian Science Monitor, Wall Street Journal, Entrepreneur, and many others) who loves to get the word out about this important new paradigm.